Search Engine Optimisation (SEO)

..is the process of improving a website or a web page visibility in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a website web presence.

Search Engine Optimisation, An Internet Marketing Strategy

Search engine optimisation considers how search engines work and what people search for. Optimising a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another search engine optimisation tactic.

Search engine optimisation (SEO) Professionals

The acronym “SEO” can refer to “search engine optimisers,” a term adopted by an industry of consultants who carry out optimisation projects on behalf of clients, and by employees who perform search engine optimisation services in-house. Search engine optimisers may offer search engine optimisation as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term “search engine friendly” may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimised for the purpose of search engine exposure.

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